Friday, January 10, 2014

Your Online Presence



Ok your online with a blog, website or whatever, the fact is you want to establish an online presence. The first question is if your in the early stages is “what exactly am I trying to say?” And if you've been at it a while “am I projecting what I aiming for?”
Laptop

What is your underlying message?
In the old days they would tell you to outline a mission statement. When you comprise your first original statement as you go through the process you keep refer back. As you go through the process you'll find you'll be changing it. Keep in mind even after you're established that statement will morph and change as your goals and purpose does.

Self re-evaluation
This should be a weekly task you perform. Why? You discover many things are going on. You may be wandering off course. Sometimes that's for the better and sometimes it for the worse. If your are changing in response to your customer or following base that's a good thing. Then it's time to tweak that old mission statement. If your getting off track because you're trying to be creative. Then, it's time to dial back and examine the how and why you're off course.

Never assume your know all about your niche
Always read up on your niche. Spend time in forums the share ideas about your field. Sure don't be afraid to be creative and try new things. You might just find your mission statement is out of step. This is just the tip of the iceberg when it comes to maintaining an online presence. As you grow in creativity and knowledge, so will your presence. So have faith, you are on the path to success.

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